Marketing is all around us - in the television adverts we watch, on the websites we access, in the stores where we shop, in the brands we buy, the products we choose and so much more.
This subject introduces students to the many dimensions of marketing and demonstrates why it is much more than just selling or advertising. You'll investigate product and service development and management, pricing, market research, advertising, sales promotion, distribution and other related areas.
Studying Marketing at Waikato Management School will give you the skills to develop innovative brands, to find out what drives customer behaviour and to design effective promotions and advertising.
How to study Marketing in Tauranga
In Tauranga, you start by enrolling in an NZ Diploma of Business (NZDipBus) with Bay of Plenty Polytechnic. Papers equivalent to University 100 and 200 Level papers in Marketing are included within the NZDipBus. Once you complete the NZDipBus (with a B average), you can then aply to enrol in the University's 300 and 400 level Marketing papers offered in Tauranga.
DegreesBachelor of Management Studies
Marketing can also be taken as a second major or supporting subject within most degrees
Papers300 Level and Beyond
300 and 400 level papers examine marketing strategy, electronic retailing, market research, consumer behaviour, retail management and professional selling.
Read more about studying Marketing at the University of Waikato's Hamilton campus.